Norton Shores, MI Profile: Facts, Map & Data


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Norton Shores, Michigan - Basic Facts

The City of Norton Shores had a population of 24,233 as of July 1, 2016.

The primary coordinate point for Norton Shores is located at latitude 43.1695 and longitude -86.2354 in Muskegon County. The formal boundaries for the City of Norton Shores (see map below) encompass a land area of 23.24 sq. miles and a water area of 1.38 sq. miles. Muskegon County is in the Eastern time zone (GMT -5). The elevation is 610 feet.

The City of Norton Shores (GNIS ID: 1626819) has a C5 Census Class Code which indicates an active incorporated place that is independent of any county subdivision and serves as a county subdivision equivalent. It also has a Functional Status Code of "A" which identifies an active government providing primary general-purpose functions.

Beneath the boundary map are tables with Norton Shores population, income and housing data, five-year growth projections and peer comparisons for key demographic data. The estimates are for July 1, 2016.

Neighborhood Data

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City of Norton Shores, MI Boundary Map

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Norton Shores, MI Data & Demographics (As of July 1, 2016)


Total Population 24,233
Population in Households 24,085
Population in Familes 19,393
Population in Group Qrtrs 148
Population Density1 1,043
Diversity Index2 24


Total Households 10,134
Average Household Size 2.38
Family Households 6,699
Average Family Size 3


Total Housing Units 11,050 (100%)
Owner Occupied HU 8,115 (73.4%)
Renter Occupied HU 2,019 (18.3%)
Vacant Housing Units 916 ( 8.3%)
Median Home Value $127,691
Average Home Value $170,946


Median Household Income $51,929
Average Household Income $67,001
Per Capita Income $28,186
  (Compound Annual Growth Rates)


2010-2015 2015-2020
Population 0.16% 0.2%
Households 0.25% 0.25%
Families 0.08% 0.15%
Median Household Income   2.27%
Per Capita Income   2.14%
1) Population Density = Total Population per square mile.
2) The Diversity Index is a scale of 0 to 100 that represents the likelyhood that two persons, chosen at random from the same area, belong to different race or ethnic groups. If an area's entire population belongs to one race AND one ethnic group, then the area has zero diversity. An area's diversity index increases to 100 when the population is evenly divided into two or more race/ethnic groups.
Based on Census 2010 counts, the Diversity Index for the United States was 60.6 and it is expected to increase to 64.8 by July 1, 2018.

Norton Shores, MI - Peer Comparisons by Rank and Percentile

The table below compares Norton Shores to the other 692 incorporated cities, towns and CDPs in Michigan by rank and percentile using July 1, 2016 data. The location Ranked # 1 has the highest value. A location that ranks higher than 75% of its peers would be in the 75th percentile of the peer group.

Variable Description Rank Percentile
Total Population # 48 93rd
Population Density1 # 308 56th
Diversity Index2 # 185 73rd
Median Household Income # 198 72nd
Per Capita Income # 161 77th

Additional comparisons and rankings can be made with a VERY EASY TO USE Michigan Census Data Comparison Tool.

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