White Cloud, MI Profile: Facts, Map & Data


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White Cloud, Michigan - Basic Facts

The City of White Cloud had a population of 1,432 as of July 1, 2016. White Cloud ranks in the upper quartile for Diversity Index when compared to the other cities, towns and Census Designated Places (CDPs) in Michigan. See peer rankings below.

The primary coordinate point for White Cloud is located at latitude 43.5575 and longitude -85.7743 in Newaygo County. The formal boundaries for the City of White Cloud (see map below) encompass a land area of 1.94 sq. miles and a water area of 0.06 sq. miles. Newaygo County is in the Eastern time zone (GMT -5). The elevation is 873 feet.

The City of White Cloud (GNIS ID: 1627259) has a C5 Census Class Code which indicates an active incorporated place that is independent of any county subdivision and serves as a county subdivision equivalent. It also has a Functional Status Code of "A" which identifies an active government providing primary general-purpose functions.

Beneath the boundary map are tables with White Cloud population, income and housing data, five-year growth projections and peer comparisons for key demographic data. The estimates are for July 1, 2016.

Neighborhood Data

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City of White Cloud, MI Boundary Map

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White Cloud, MI Data & Demographics (As of July 1, 2016)


Total Population 1,432
Population in Households 1,269
Population in Familes 1,010
Population in Group Qrtrs 163
Population Density1 737
Diversity Index2 36


Total Households 472
Average Household Size 2.69
Family Households 311
Average Family Size 3


Total Housing Units 547 (100%)
Owner Occupied HU 302 (55.2%)
Renter Occupied HU 170 (31.1%)
Vacant Housing Units 75 (13.7%)
Median Home Value $86,789
Average Home Value $103,987


Median Household Income $28,331
Average Household Income $37,317
Per Capita Income $14,105
  (Compound Annual Growth Rates)


2010-2015 2015-2020
Population 0.27% 0.26%
Households 0.17% 0.21%
Families 0.9% 0.13%
Median Household Income   2.57%
Per Capita Income   1.32%
1) Population Density = Total Population per square mile.
2) The Diversity Index is a scale of 0 to 100 that represents the likelyhood that two persons, chosen at random from the same area, belong to different race or ethnic groups. If an area's entire population belongs to one race AND one ethnic group, then the area has zero diversity. An area's diversity index increases to 100 when the population is evenly divided into two or more race/ethnic groups.
Based on Census 2010 counts, the Diversity Index for the United States was 60.6 and it is expected to increase to 64.8 by July 1, 2018.

White Cloud, MI - Peer Comparisons by Rank and Percentile

The table below compares White Cloud to the other 692 incorporated cities, towns and CDPs in Michigan by rank and percentile using July 1, 2016 data. The location Ranked # 1 has the highest value. A location that ranks higher than 75% of its peers would be in the 75th percentile of the peer group.

Variable Description Rank Percentile
Total Population # 362 48th
Population Density1 # 429 38th
Diversity Index2 # 111 84th
Median Household Income # 668 4th
Per Capita Income # 681 2nd

Additional comparisons and rankings can be made with a VERY EASY TO USE Michigan Census Data Comparison Tool.

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