Norton Shores, MI Profile: Facts & Data

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Norton Shores, Michigan - Basic Facts

The City of Norton Shores had a population of 24,596 as of July 1, 2020.

The primary coordinate point for Norton Shores is located at latitude 43.1689 and longitude -86.2639 in Muskegon County. The formal boundaries for the City of Norton Shores encompass a land area of 23.24 sq. miles and a water area of 1.38 sq. miles. Muskegon County is in the Eastern time zone (GMT -5). The elevation is 610 feet.

The City of Norton Shores (GNIS ID: 1626819) has a C5 Census Class Code which indicates an active incorporated place that is independent of any county subdivision and serves as a county subdivision equivalent. It also has a Functional Status Code of "A" which identifies an active government providing primary general-purpose functions.


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Norton Shores, MI Data & Demographics (As of July 1, 2020)

POPULATION

Total Population 24,596 (100%)
Population in Households 24,470 (99.5%)
Population in Families 19,597 (79.7%)
Population in Group Quarters1 126 ( 0.5%)
Population Density 1,058
Diversity Index2 26
 
 

INCOME

Median Household Income $59,699
Average Household Income $85,464
% of Income for Mortgage4 11%
Per Capita Income $35,795
Wealth Index5 111
 

HOUSING

Total HU (Housing Units) 11,177 (100%)
Owner Occupied HU 8,512 (76.2%)
Renter Occupied HU 1,787 (16.0%)
Vacant Housing Units 878 ( 7.9%)
Median Home Value $152,472
Average Home Value $192,211
Housing Affordability Index3 176
 

HOUSEHOLDS

Total Households 10,299
Average Household Size 2.38
Family Households 6,755
Average Family Size 3
NOTES
  1. Group Quarters - a place where people live or stay in a group living arrangement. Includes college residents halls, nursing facilities, military barracks, and correctional facilities.
  2. The Diversity Index is a scale of 0 to 100 that represents the likelihood that two persons, chosen at random from the same area, belong to different races or ethnic groups. If an area's entire population belongs to one race AND one ethnic group, then the area has zero diversity. An area's diversity index increases to 100 when the population is evenly divided into two or more race/ethnic groups.
  3. The Housing Affordability Index base is 100 and represents a balance point where a resident with a median household income can normally qualify to purchase a median price home. Values above 100 indicate increased affordability, while values below 100 indicate decreased affordability.
  4. The % of Income for Mortgage quantifies the percentage of median household income dedicated to mortgage payments on a home priced at the median value (assuming a 30-year mortgage and a 20% down payment).
  5. The Wealth Index is based on a number of indicators of affluence including average household income and average net worth, but it also includes the value of material possessions and resources. It represents the wealth of the area relative to the national level. Values above or below 100 represent above-average wealth or below-average wealth compared to the national level.

GROWTH RATE / YEAR

2010-2020 2020-2025
Population 0.24% 0.26%
Households 0.31% 0.31%
Families 0.13% 0.19%
Median Household Income   0.94%
Per Capita Income   1.98%
Owner Occupied HU   0.31%

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Norton Shores, MI - Peer Comparisons by Rank and Percentile

The table below compares Norton Shores to the other 692 incorporated cities, towns and CDPs in Michigan by rank and percentile using July 1, 2020 data. The location Ranked # 1 has the highest value. A location that ranks higher than 75% of its peers would be in the 75th percentile of the peer group.

Variable Description Rank Percentile
Total Population # 50 93rd
Population Density # 304 56th
Median Household Income # 193 72nd
Housing Affordability Index # 154 22nd
Per Capita Income # 113 84th
Diversity Index # 189 73rd

Additional comparisons and rankings can be made with a VERY EASY TO USE Michigan Census Data Comparison Tool.

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