Norton Shores, MI Profile: Facts & Data


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Norton Shores, Michigan - Basic Facts

The City of Norton Shores had a population of 24,691 as of July 1, 2018.

The primary coordinate point for Norton Shores is located at latitude 43.1695 and longitude -86.2354 in Muskegon County. The formal boundaries for the City of Norton Shores (see map below) encompass a land area of 23.24 sq. miles and a water area of 1.38 sq. miles. Muskegon County is in the Eastern time zone (GMT -5). The elevation is 610 feet.

The City of Norton Shores (GNIS ID: 1626819) has a C5 Census Class Code which indicates an active incorporated place that is independent of any county subdivision and serves as a county subdivision equivalent. It also has a Functional Status Code of "A" which identifies an active government providing primary general-purpose functions.

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  1. Norton Shores 2018 Demographic Data
  2. Growth Rates for Norton Shores (Historical & 5-Year Forecast)
  3. Peer Comparisons (Rank and Percentile)
  1. Neighborhoods Demographics (Home Values, Household Income, etc.)
  2. Michigan Research Tools (Easy Tools & Current Data)
  3. Michigan Data Comparison Tool - 2018 Demographics

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Boundary Maps, Demographic Data, School Zones Review maps and data for the neighborhood, city, county, ZIP Code, and school zone. July 1, 2018, data includes home values, household income, percentage of homes owned, rented or vacant, etc.


Norton Shores, MI Data & Demographics (As of July 1, 2018)


Total Population 24,691
Population in Households 24,545
Population in Familes 19,558
Population in Group Qrtrs 146
Population Density2 1,063
Diversity Index3 26


Median Household Income $55,292
Average Household Income $72,758
Per Capita Income $30,465


Total Housing Units 11,065 (100%)
Owner Occupied HU 8,377 (75.7%)
Renter Occupied HU 1,907 (17.2%)
Vacant Housing Units 781 ( 7.1%)
Median Home Value $142,258
Average Home Value $188,309


Total Households 10,284
Average Household Size 2.39
Family Households 6,752
Average Family Size 3
  1. Demographics are point estimates for July 1st of the current year and each for the forecast years. See References for more information.
  2. Population Density = Total Population per square mile.
  3. The Diversity Index is a scale of 0 to 100 that represents the likelihood that two persons, chosen at random from the same area, belong to different race or ethnic groups. If an area's entire population belongs to one race AND one ethnic group, then the area has zero diversity. An area's diversity index increases to 100 when the population is evenly divided into two or more race/ethnic groups.


2010-2018 2018-2023
Population 0.35% 0.42%
Households 0.37% 0.41%
Families 0.15% 0.28%
Median Household Income   2.72%
Per Capita Income   3.59%

Norton Shores, MI - Peer Comparisons by Rank and Percentile

The table below compares Norton Shores to the other 692 incorporated cities, towns and CDPs in Michigan by rank and percentile using July 1, 2018 data. The location Ranked # 1 has the highest value. A location that ranks higher than 75% of its peers would be in the 75th percentile of the peer group.

Variable Description Rank Percentile
Total Population # 49 93rd
Population Density # 304 56th
Diversity Index # 181 74th
Median Household Income # 190 73rd
Per Capita Income # 164 76th

Additional comparisons and rankings can be made with a VERY EASY TO USE Michigan Census Data Comparison Tool.

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