Norton Shores, MI Profile: Facts, Map & Data


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Norton Shores, Michigan - Basic Facts

The City of Norton Shores had a population of 24,526 as of July 1, 2017.

The primary coordinate point for Norton Shores is located at latitude 43.1695 and longitude -86.2354 in Muskegon County. The formal boundaries for the City of Norton Shores (see map below) encompass a land area of 23.24 sq. miles and a water area of 1.38 sq. miles. Muskegon County is in the Eastern time zone (GMT -5). The elevation is 610 feet.

The City of Norton Shores (GNIS ID: 1626819) has a C5 Census Class Code which indicates an active incorporated place that is independent of any county subdivision and serves as a county subdivision equivalent. It also has a Functional Status Code of "A" which identifies an active government providing primary general-purpose functions.

Beneath the boundary map are tables with Norton Shores population, income and housing data, five-year growth projections and peer comparisons for key demographic data. The estimates are for July 1, 2017.

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City of Norton Shores, MI Boundary Map

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Norton Shores, MI Data & Demographics (As of July 1, 2017)


Total Population 24,526
Daytime Population: Workers 10,967
Daytime Population: Residents 13,074
Total Daytime Population (TDP) 24,041
Ratio TDP/Total Population1 0.98
Population in Households 24,378
Population in Familes 19,588
Population in Group Qrtrs 148
Population Density2 1,056
Diversity Index3 25


Median Household Income $53,453
Average Household Income $69,754
Per Capita Income $29,276


Total Housing Units 11,027 (100%)
Owner Occupied HU 8,135 (73.8%)
Renter Occupied HU 2,101 (19.1%)
Vacant Housing Units 791 ( 7.2%)
Median Home Value $133,393
Average Home Value $175,993


Total Households 10,236
Average Household Size 2.38
Family Households 6,741
Average Family Size 3
  1. If the ratio of the TDP to Total Population is greater than 1, the location gains population during the day when commuting workers are present. If the ratio is less than 1, the location is more of a bedroom community where people commute to another place for work.
  2. Population Density = Total Population per square mile.
  3. The Diversity Index is a scale of 0 to 100 that represents the likelihood that two persons, chosen at random from the same area, belong to different race or ethnic groups. If an area's entire population belongs to one race AND one ethnic group, then the area has zero diversity. An area's diversity index increases to 100 when the population is evenly divided into two or more race/ethnic groups.


2010-2017 2017-2022
Population 0.3% 0.29%
Households 0.35% 0.32%
Families 0.15% 0.2%
Median Household Income   1.76%
Per Capita Income   2.6%

Norton Shores, MI - Peer Comparisons by Rank and Percentile

The table below compares Norton Shores to the other 692 incorporated cities, towns and CDPs in Michigan by rank and percentile using July 1, 2017 data. The location Ranked # 1 has the highest value. A location that ranks higher than 75% of its peers would be in the 75th percentile of the peer group.

Variable Description Rank Percentile
Total Population # 49 93rd
Population Density # 306 56th
Diversity Index # 186 73rd
Median Household Income # 191 73rd
Per Capita Income # 169 76th

Additional comparisons and rankings can be made with a VERY EASY TO USE Michigan Census Data Comparison Tool.

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