48761 ZIP Code Profile, Map, Data & Demographics

ZIP Code Type: STANDARD
County: Ogemaw County
Centroid: Latitude 44.475, Longitude -83.916
Time Zone: Eastern Time Zone (UTC -5 hours)
Observes DST: Yes

ZIP Code 48761 has segments in 4 Counties (Alcona, Iosco, Ogemaw, Oscoda).

Businesses Addresses: 10
PO Box Addresses: 49
Residential Addresses: 528

Multi-Family Addresses: 0
Single Family Addresses: 528

The ZIP Code maps and database are updated 4 times per year.
Database updated: June 1, 2025, Maps updated: May 1, 2024.

South Branch, MI 48761 Data & Demographics (As of July 1, 2025)

POPULATION
Total Population	895 (100%)
Population in Households	895 (100.0%)
Population in Families	580 (64.8%)
Population in Group Quarters¹	0
Population Density	8
Diversity Index²	16


INCOME
Median Household Income	$46,942
Average Household Income	$53,550
% of Income for Mortgage⁴	23%
Per Capita Income	$27,822
Wealth Index⁵	39
Socioeconomic Status Index⁶	Moderate (48.2)

HOUSING
Total HU (Housing Units)	1,336 (100%)
Owner Occupied HU	418 (31.3%)
Renter Occupied HU	47 ( 3.5%)
Vacant Housing Units	871 (65.2%)
Median Home Value	$168,519
Average Home Value	$180,568
Housing Affordability Index³	99

HOUSEHOLDS
Total Households	465
Average Household Size	1.92
Family Households	244
Average Family Size	2.00

NOTES

Group Quarters - a place where people live or stay in a group living arrangement. Includes college residents halls, nursing facilities, military barracks, and correctional facilities.
The Diversity Index is a scale of 0 to 100 that represents the likelihood that two persons, chosen at random from the same area, belong to different races or ethnic groups. If an area's entire population belongs to one race AND one ethnic group, then the area has zero diversity. An area's diversity index increases to 100 when the population is evenly divided into two or more race/ethnic groups.
The Housing Affordability Index base is 100 and represents a balance point where a resident with a median household income can normally qualify to purchase a median price home. Values above 100 indicate increased affordability, while values below 100 indicate decreased affordability.
The % of Income for Mortgage quantifies the percentage of median household income dedicated to mortgage payments on a home priced at the median value (assuming a 30-year mortgage and a 20% down payment).
The Wealth Index is based on a number of indicators of affluence including average household income and average net worth, but it also includes the value of material possessions and resources. It represents the wealth of the area relative to the national level. Values above or below 100 represent above-average wealth or below-average wealth compared to the national level.
The Socioeconomic Index ranges from zero (lowest relative status) to 100 (highest relative status). This measure quantifies disparities in social position of an area's inhabitants and is built from a broad range of demographic, housing, and socioeconomic inputs. More information on this measure can be found in Esri's SEI tutorial.

South Branch, MI 48761 - Peer Comparisons by Rank and Percentile

The table below compares 48761 to the other 957 ZIP Codes in Michigan by rank and percentile using July 1, 2025 data. The location Ranked # 1 has the highest value. A location that ranks higher than 75% of its peers would be in the 75th percentile of the peer group.

GROWTH RATE / YEAR	2020-2025	2025-2030
Population	0.34%	-0.27%
Households	0.29%	-0.13%
Families		0.00%
Median Household Income		0.25%
Per Capita Income		1.14%
Owner Occupied HU		-0.05%

Variable Description	Rank	Percentile
Total Population	# 825	14th
Population Density	# 902	6th
Median Household Income	# 889	7th
Housing Affordability Index	# 293	31st
Per Capita Income	# 849	11th
Diversity Index	# 833	13th

48761 ZIP Code Profile, Map, Data & Demographics

ZIP Code 48761: Basic Data & USPS Preferred City Name

South Branch, MI 48761 Data & Demographics (As of July 1, 2025)

POPULATION

INCOME

HOUSING

HOUSEHOLDS

GROWTH RATE / YEAR

South Branch, MI 48761 - Peer Comparisons by Rank and Percentile

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