Big Rapids, MI 49307 ZIP Code Profile

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Big Rapids, MI

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ZIP Code 49307: Basic Data & USPS Preferred City Name

Preferred Name, USPS
Big Rapids, MI 49307

  • ZIP Code Type: STANDARD
  • County: Mecosta County
  • Centroid: Latitude 43.698, Longitude -85.468
  • Time Zone: Eastern Time Zone (UTC -5 hours)
  • Observes DST: Yes

ZIP Code 49307 has segments in 2 Counties (Mecosta, Newaygo).

  • Businesses Addresses: 693
  • PO Box Addresses: 230
  • Residential Addresses: 7,803
    • Multi-Family Addresses: 784
    • Single Family Addresses: 7,019

The ZIP Code maps and database are updated 4 times per year.
Database updated: February 1, 2018, Maps updated: February 1, 2018.

EXTREMELY LOCAL Demographic Data

Address Based Hyperlocal Data Input an address and get data & demographics for the pertinent census block group (CBG), a searchable map and a customized directory. The CBG is the smallest geographical unit used by the Census Bureau for reporting demographic data.


49307 ZIP Code Map

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Big Rapids, MI 49307 Data & Demographics (As of July 1, 2017)


Total Population 20,383
Daytime Population: Workers 12,820
Daytime Population: Residents 11,514
Total Daytime Population (TDP) 24,334
Ratio TDP/Total Population1 1.19
Population in Households 17,109
Population in Familes 10,713
Population in Group Qrtrs 3,274
Population Density2 146
Diversity Index3 24


Median Household Income $37,637
Average Household Income $54,576
Per Capita Income $20,197


Total Housing Units 8,043 (100%)
Owner Occupied HU 3,797 (47.2%)
Renter Occupied HU 3,360 (41.8%)
Vacant Housing Units 886 (11.0%)
Median Home Value $129,447
Average Home Value $153,101


Total Households 7,157
Average Household Size 2.39
Family Households 3,680
Average Family Size 3
  1. If the ratio of the TDP to Total Population is greater than 1, the location gains population during the day when commuting workers are present. If the ratio is less than 1, the location is more of a bedroom community where people commute to another place for work.
  2. Population Density = Total Population per square mile.
  3. The Diversity Index is a scale of 0 to 100 that represents the likelihood that two persons, chosen at random from the same area, belong to different race or ethnic groups. If an area's entire population belongs to one race AND one ethnic group, then the area has zero diversity. An area's diversity index increases to 100 when the population is evenly divided into two or more race/ethnic groups.


2010-2017 2017-2022
Population 0.28% 0.11%
Households 0.4% 0.16%
Families 0.11% -0.03%
Median Household Income   1.1%
Per Capita Income   1.91%

Big Rapids, MI 49307 - Peer Comparisons by Rank and Percentile

The table below compares 49307 to the other 984 ZIP Codes in Michigan by rank and percentile using July 1, 2017 data. The location Ranked # 1 has the highest value. A location that ranks higher than 75% of its peers would be in the 75th percentile of the peer group.

Variable Description Rank Percentile
Total Population # 193 80th
Population Density # 439 55th
Diversity Index # 294 70th
Median Household Income # 863 12th
Per Capita Income # 853 13th

Additional comparisons and rankings can be made with a VERY EASY TO USE Michigan Census Data Comparison Tool.

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