49307 ZIP Code Profile, Map, Data & Demographics

ZIP Code Type: STANDARD
County: Mecosta County
Centroid: Latitude 43.698, Longitude -85.468
Time Zone: Eastern Time Zone (UTC -5 hours)
Observes DST: Yes

ZIP Code 49307 has segments in 2 Counties (Mecosta, Newaygo).

Businesses Addresses: 704
PO Box Addresses: 187
Residential Addresses: 8,009

Multi-Family Addresses: 766
Single Family Addresses: 7,243

The ZIP Code maps and database are updated 4 times per year.
Database updated: October 1, 2025, Maps updated: May 1, 2024.

Big Rapids, MI 49307 Data & Demographics (As of July 1, 2025)

POPULATION
Total Population	16,178 (100%)
Population in Households	15,271 (94.4%)
Population in Families	10,229 (63.2%)
Population in Group Quarters¹	907 ( 5.6%)
Population Density	131
Diversity Index²	31


INCOME
Median Household Income	$50,518
Average Household Income	$69,341
% of Income for Mortgage⁴	23%
Per Capita Income	$29,456
Wealth Index⁵	54
Socioeconomic Status Index⁶	Moderate (45.9)

HOUSING
Total HU (Housing Units)	8,216 (100%)
Owner Occupied HU	4,118 (50.1%)
Renter Occupied HU	2,716 (33.1%)
Vacant Housing Units	1,382 (16.8%)
Median Home Value	$182,919
Average Home Value	$215,984
Housing Affordability Index³	99

HOUSEHOLDS
Total Households	6,834
Average Household Size	2.23
Family Households	3,582
Average Family Size	3.00

NOTES

Group Quarters - a place where people live or stay in a group living arrangement. Includes college residents halls, nursing facilities, military barracks, and correctional facilities.
The Diversity Index is a scale of 0 to 100 that represents the likelihood that two persons, chosen at random from the same area, belong to different races or ethnic groups. If an area's entire population belongs to one race AND one ethnic group, then the area has zero diversity. An area's diversity index increases to 100 when the population is evenly divided into two or more race/ethnic groups.
The Housing Affordability Index base is 100 and represents a balance point where a resident with a median household income can normally qualify to purchase a median price home. Values above 100 indicate increased affordability, while values below 100 indicate decreased affordability.
The % of Income for Mortgage quantifies the percentage of median household income dedicated to mortgage payments on a home priced at the median value (assuming a 30-year mortgage and a 20% down payment).
The Wealth Index is based on a number of indicators of affluence including average household income and average net worth, but it also includes the value of material possessions and resources. It represents the wealth of the area relative to the national level. Values above or below 100 represent above-average wealth or below-average wealth compared to the national level.
The Socioeconomic Index ranges from zero (lowest relative status) to 100 (highest relative status). This measure quantifies disparities in social position of an area's inhabitants and is built from a broad range of demographic, housing, and socioeconomic inputs. More information on this measure can be found in Esri's SEI tutorial.

Big Rapids, MI 49307 - Peer Comparisons by Rank and Percentile

The table below compares 49307 to the other 957 ZIP Codes in Michigan by rank and percentile using July 1, 2025 data. The location Ranked # 1 has the highest value. A location that ranks higher than 75% of its peers would be in the 75th percentile of the peer group.

GROWTH RATE / YEAR	2020-2025	2025-2030
Population	-0.43%	0.65%
Households	0.81%	1.11%
Families		0.57%
Median Household Income		0.97%
Per Capita Income		1.93%
Owner Occupied HU		1.96%

Variable Description	Rank	Percentile
Total Population	# 242	75th
Population Density	# 444	54th
Median Household Income	# 857	11th
Housing Affordability Index	# 294	31st
Per Capita Income	# 806	16th
Diversity Index	# 304	68th

49307 ZIP Code Profile, Map, Data & Demographics

ZIP Code 49307: Basic Data & USPS Preferred City Name

Big Rapids, MI 49307 Data & Demographics (As of July 1, 2025)

POPULATION

INCOME

HOUSING

HOUSEHOLDS

GROWTH RATE / YEAR

Big Rapids, MI 49307 - Peer Comparisons by Rank and Percentile

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Mecosta County